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How to: Sales & Marketing

Building an effective sales strategy: Part 2

Preparing for a customer meeting and leading it effectively

How to: Sales & Marketing

Building an effective sales strategy for startups: Part 1

Mastering a customer-centric sales approach and outreach strategy

How to: Sales & Marketing

How to Develop an Email Marketing Strategy

Margarita Golod, visiting partner at Pear VC, and former head of trade marketing at Houzz, the leading platform for home remodeling and design, hosted a talk on email marketing in April for Pear Founders and we wanted to share the key takeaways with you.  When many founders think about marketing, they think about channels like […]

How to: Sales & Marketing

Life After Product-Market Fit: Go-To-Market Fit

How to do that “sales and marketing stuff” you’re supposed to do now

How to: Sales & Marketing

The A to Z of Early-Stage Sales

From choosing the right starting market to structuring your team

How to: Sales & Marketing

Outbound Sales is *Not* Blasting Emails

It’s Communicating the Right Story